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Despite mixed results, pledge raises awareness of dangers of tanning

By Jay Turner
Citizen Staff

Back in March, while sifting through one of her weekly emails from the state Department of Public Health, Janet Donnelly came across some information about a no-tanning pledge that was being sponsored by the Melanoma Foundation of New England. 

“It just caught my eye,” said Donnelly, Canton Public Schools’ nurse leader and a parent of two daughters.

Having been involved in a past job in health education, and especially given the fact that the schools had lost their K-12 wellness coordinator to budget cuts, Donnelly decided to give the pledge a try. So after pulling together some information on melanoma and the dangers of tanning, she contacted high school nurse Maureen Campbell, and Campbell then began spreading the word to the students.

The idea for the pledge was fairly simple: juniors and seniors were to sign a statement in which they promised not to “intentionally tan by lying out in the sun or using tanning beds” until after their proms. In exchange for a 70 percent participation rate, the school would have been eligible to enter a drawing to win $5,000 toward their prom.

Initial reaction among the students was mixed at best, however, as many, including most of the boys, expressed indifference, while others admitted they would rather take the risk and “look good” on their special night. There was also a difference between the two grades, with a much higher percentage of juniors agreeing to sign, compared to the older, more independent seniors.

Despite what junior class president Meghan Cole described as a “great turnout” among the juniors — 142 out of 202 signed the pledge — Canton ultimately fell short of the eligibility requirements, as just under half of the seniors got on board. Even Cole, who felt that most who signed the pledge took it seriously, acknowledged that “some ignored the agreement and tanned regardless.”

“I think the kids really lose sight of how dangerous excessive tanning is,” noted Donnelly, who admitted that even she isn’t as vigilant as she should be with her own family.

According to the skin cancer foundation, just one “blistering sunburn” in childhood more than doubles a person’s chances of getting melanoma — the deadliest form of skin cancer — later in life. And it’s not just sunburns that put a person at risk.

Tanning, by definition, is the genetic damage done to skin cells by ultraviolet rays (UVA and UVB); and the more a person tans and the younger he or she starts, the more likely it is the person will end up with melanoma.  

According to medical experts, indoor tanning — a $5 billion-a-year industry that is growing in popularity — can be even more dangerous than lying in the sun. The Melanoma Foundation of New England has reported that “using a tanning bed for 20 minutes is equivalent to spending one to three hours a day at the beach with no sun protection at all,” and that “tanning beds put out three to six times the amount of radiation given off by the sun.”

Indoor tanning can also lead to skin aging, immune suppression, and eye damage, including cataracts and ocular melanoma, and many salons have been known to exceed “safe” UV limits set by the FDA. The average salon in North Carolina, for example, was recently found to exceed FDA limits by 95 percent.

But as much as the current generation has been raised on sun-block and are aware of the risks of skin cancer, the fact still remains that, as a teenager, it is hard not to feel invincible. 

Cole admitted as much in a recent interview via email, noting that most high school students are aware of the dangers of tanning, but most “feel they will not be a victim to developing a tanning-related cancer.”

“In the summer, students will use sun-block to protect [themselves] from the sun, but a tanning booth does not offer any protection,” said Cole. “Because most girls use tanning booths several weeks prior to prom, they do not believe that a short exposure to the UVA rays will cause long-term effects.”

“Most girls want to have a glow to their skin and tanning seems to be the only solution,” she added. “Girls with a tan feel more attractive and gain more self-confidence. The media has also influenced today’s youth by placing so much emphasis on the outer appearance that many are willing to risk their health to look beautiful.”

Among those who used to be willing take that risk is Kelly Pedroia, wife of Red Sox second baseman Dustin Pedroia. Kelly was diagnosed with melanoma at age 18 after years of frequent tanning, and she continued to tan until the age of 22, disregarding the three-inch scar in her leg left from surgery.

Now, she is a spokeswoman for the Melanoma Foundation, and recently, in her apartment that overlooks Fenway Park, she drew the names of the winners of the no-tanning pledge contest. A school in Connecticut won the grand prize, and nearby Norton High School received one of the five $1,000 prizes.

And while Canton did not get its name in the drawing this year, it is Donnelly’s belief that the experience was well worth it anyway.

“At least they’ve taken a few minutes to think about it,” she said. “Even if it was just for 30 seconds, hopefully something sinks it. It’s one little baby step.”



June 5, 2008
 

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