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The Dollhouse

And you thought dolls were child’s play. Don’t tell that to Mattel, who probably used lawyer-Barbie to fight its legal battle against the Bratz dolls. According to a blog post on walletpop.com, Mattel recently won a $100 million verdict in Barbie’s favor in a copyright infringement case. It seems that the designer of the Bratz dolls, Carter Bryant, worked for Mattel when he came up with the design for the new dolls. He quit Mattel and took his idea to MGA Entertainment, which is not a smart move when you’ve signed a contract that any ideas you come up with on company time belong to the company.

And Mattel isn’t satisfied with a mere $100 million.

“Mattel wants a judge to ban MGA Entertainment, the maker of the Bratz line, from making more Bratz dolls and also wants existing products impounded and destroyed,” writes WalletPop’s Beth Pinsker, who later wonders, “If Mattel wins, will county sheriffs be breaking into people’s homes to collect their illegal dolls, or will they issue a lead-paint-style recall, where people are asked to destroy them?”

Now, I understand the concept of signing a contract whereby you promise that any brainstorms that you have on company time belong to the company, but I have a hard time understanding the idea that any one company owns the doll concept. If that were the case, then Mattel would have to sue every toy manufacturer on the face of the earth. I seem to remember that there may have been a doll or two around before Barbie was born. Ever since the first parent tied some straw together for their child, dolls have been part of our families and memories.

I’m betting that everyone remembers their favorite doll. Some may even still have them packed away because it’s hard to throw a favorite toy in the trash. I gave away my Barbies long ago, but my Ginny doll still rests comfortably in the attic along with her faithful dog.

When family friends gave me that Ginny doll, Barbie hadn’t yet made her appearance on the doll stage. I played with Ginny for hours, combing her long, red hair and dressing her in my favorite outfit: a yellow ice skating ensemble complete with swirly skirt and skates.

But as a child of the fifties, I couldn’t escape Barbie. Though I had both the brunette and the blonde, it was the outfits and accessories that entranced me: the tiny shoes, hats, belts, jewelry and bags. Never mind that she was a pain to dress with her pointy, stuck out fingers that caught in all the material, and that she couldn’t bend her knees or elbows or open her eyes — one look at a glamorous outfit and all was forgiven. And of course there was the house, the car, the beauty shop and bathtub, and the ultimate accessory of all, Ken.

What I enjoyed most was setting up the scene. I would build furniture to stage elaborate adventures for them to act out. Until I was 12 years old, I didn’t have my own room, so that meant that each time I wanted to play with Barbie, I had to set everything up and then put it all away when I was done. Most times it took so long to set up that I never actually played with the dolls themselves.

My most precious Barbie memory is all the outfits that Mom knit for her. Sweaters, skirts, coats, hats, dresses — Mom created a wonder of miniature haute couture. I still can’t believe that I gave it all away to a family friend when I left for Israel. Years later, while visiting the family, I saw my old dolls lying around the floor like so many pieces of junk and couldn’t believe how much it hurt. I had treated those dolls like royalty. The dolls were beyond saving, but then I spotted the clothing that Mom made. I gathered them up and took them home, determined to save the lovely things Mom had made. I still have them.

But Barbie couldn’t fill all a little girl’s needs. There were times when you needed a Betsy Wetsy, who drank from a bottle and then magically wet a diaper for you to clean. And Chatty Cathy, who came with a string in the back of her neck that you pulled to hear her say brilliant things like, “I’m hungry, feed me,” or “I’m wet, change me.” It’s a good thing that doll occasionally threw in an “I love you, Mommy” or I would have thrown her out the window.

The world changes every day, but dolls are always with us. I used to laugh when I saw my girls setting up scenes for their Barbies the way I had. But they had each other to play with so their dramas were more elaborate.

Then one day Mariel spotted my Ginny doll in the attic and fell in love with her. I told her that the doll was old and fragile and that she had to be extra gentle with her. I kept Ginny packed away to be taken out as a treat because I was afraid that she wouldn’t last through another little girl’s play.

But Mariel, young as she was, understood how much I loved the doll and she was always gentle with her. Toymakers may see their creations as nothing but profit, but little kids know better. Dolls hold our imaginations, our dreams, and most of all, our memories.



November 20, 2008

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